Recruitment advertising as an instrument of employer branding : a linguistic perspective /

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Łącka-Badura, Jolanta (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015.
Sujets:
Help-wanted advertising > Language.
Branding (Marketing) > Language.
Discourse analysis.
Corpora (Linguistics)
Corpus (Linguistique)
Annonces de recrutement > Langage.
Stratégie de marque > Langage.
Linguistics.
Personnel & human resources management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Discourse analysis
Branding (Marketing)
Business communication
Help-wanted advertising
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