Consumer Behaviour and Marketing Research : Text and Cases.

PART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCE...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nair, Suja R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2008.
Temas:
Consumer behavior.
Marketing research.
Consommateurs > Comportement.
Marketing > Recherche.
Consumer behavior
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER
  • CONTENTS
  • PART ONE : CONSUMER BEHAVIOUR
  • CHAPTER 1 : INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR
  • CHAPTER 2 : CONSUMER MODELLING
  • CHAPTER 3 : PERCEPTION
  • CHAPTER 4 : LEARNING
  • CHAPTER 5 : PERSONALIlY
  • CHAPTER 6 : ATTITUDES AND BEHAVIOUR
  • CHAPTER 7 : MOTIVATION
  • CHAPTER 8 : INFLUENCE OF SOCIAL CLASS
  • CHAPTER 9 : GROUP DYNAMICS & CONSUMER REFERENCE GROUPS
  • CHAPTER 10 : CONSUMER DECISION MAKING PROCESS
  • CHAPTER 11 : CONSUMER AND THE COMMUNICATION PROCESS
  • CHAPTER 12 : CONSUMER SATISFACTION
  • Chapter 13 : consumer and relationship marketingchapter 14 : market segmentation
  • chapter 15 : consumerism
  • chapter 16 : industrial organisational buying behaviour
  • chapter 17 : customer and marketing of services
  • part two
  • marketing research
  • chapter 1 : introduction to marketing research
  • chapter 2 : basic concepts and research design
  • chapter 3 : sources and collection of market information
  • chapter 4 : primary data collection
  • chapter 5 : secondary sources of data collection
  • chapter 6 : the research process
  • Chapter 7 : analysis of data and attitude measurementchapter 8 : measurement of differences and associations
  • chapter 9 : the marketing information system
  • chapter 10 : internet marketing research
  • chapter 11 : view of the traditional applications
  • chapter 12 : current and emerging applications of marketing research

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