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Qualitative Research in Intelligence and Marketing : the New Strategic Convergence.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport :
Greenwood Publishing Group, Incorporated,
2000.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn923555995 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 151017s2000 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MERUC |d ZCU |d ICG |d OCLCO |d OCLCF |d OCLCQ |d WYU |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781567509649 | ||
| 020 | |a 1567509649 | ||
| 029 | 1 | |a AU@ |b 000059575219 | |
| 029 | 1 | |a DEBBG |b BV044181377 | |
| 035 | |a (OCoLC)923555995 | ||
| 050 | 4 | |a HD38.7.W35 2001eb | |
| 082 | 0 | 4 | |a 658.4/7 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Walle, Alf H. | |
| 245 | 1 | 0 | |a Qualitative Research in Intelligence and Marketing : |b the New Strategic Convergence. |
| 260 | |a Westport : |b Greenwood Publishing Group, Incorporated, |c 2000. | ||
| 300 | |a 1 online resource (261 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Contents -- Preface -- Acknowledgments -- Qualitative Research in Intelligence and Marketing -- Introduction -- Parallels, Agendas, and Options -- Competitive Intelligence as Qualitative Alternative -- Marketing Research: Merging with Another Qualitative Tradition -- Competitive Intelligence and Cross- Disciplinary Tools -- Justifying Qualitative Methods -- The Qualitative Espionage Model -- Competitive Intelligence, the Planning Process, and Marketing -- The Process of Intelligence -- The Qualitative Social Sciences and Competitive Intelligence | |
| 505 | 8 | |a The Humanities and Competitive IntelligenceCulture at a Distance: A Lesson from World War II -- Operationalizing the Social Sciences and the Humanities -- Competitive Intelligence at a Distance: Learning from World War II -- The Qualitative Audit -- Epilogue: The 10 Percent Edge -- The Use and Abuse of Warfare and Sports Analogies -- The “Care and Feeding� of Humanists -- Index | |
| 520 | 8 | |a Annotation |b "Walle's book can be viewed as a breakthrough: the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. The result is an important new resource for marketing practitioners, scholars and their advanced students."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business intelligence. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Business intelligence |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 758 | |i has work: |a Qualitative research in intelligence and marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGB7vPD34vQDyK8DH88Bfq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Walle, Alf H. |t Qualitative Research in Intelligence and Marketing : The New Strategic Convergence. |d Westport : Greenwood Publishing Group, Incorporated, ©2000 |z 9781567203660 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3000574 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL3000574 | ||
| 994 | |a 92 |b IZTAP | ||