Emotions, Advertising and Consumer Choice.

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hansen, Flemming
Other Authors: Christensen, Sverre Riis
Format: Electronic eBook
Language:Inglés
Published: Frederiksberg : Copenhagen Business School Press, 2014.
Subjects:
Consumer behavior.
Advertising > Psychological aspects.
Consommateurs > Comportement.
Publicité > Aspect psychologique.
Advertising > Psychological aspects
Consumer behavior
Online Access:Texto completo
Description
Item Description:""D. Neuroeconomics""
Physical Description:1 online resource (463 pages)
ISBN:9788763099882
8763099888

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