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Editing : the Design of Rhetoric.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amityville :
Baywood Publishing Company, Inc.,
1989.
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| Series: | Baywood's technical communications series.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- ""Editing: The Design of Rhetoric""; ""Cover ""; ""Title Page""; ""Copyright""; ""Table of Contents""; ""List of Tables and Illustrations""; ""Preface""; ""Chapter 1 The Canons of Rhetoric""; ""Chapter 2 INVENTION""; ""RHETORICAL THEORY OF INVENTION""; ""Communicative Aim""; ""Audience Analysis""; ""Information Gathering""; ""Editing for Accuracy""; ""PRACTICE""; ""A Technical Publication""; ""A News Publication""; ""A Promotional Publication""; ""Chapter 3 ARRANGEMENT""; ""RHETORICAL THEORY OF ARRANGEMENT""; ""Verbal-Visual Orientation""; ""Principles of Organization""
- ""Diagramming the Discourse""""Coherence and Cohesion""; ""Editing for Clarity""; ""PRACTICE""; ""A Technical Publication""; ""A News Publication""; ""A Promotional Publication""; ""Chapter 4 STYLE""; ""RHETORICAL THEORY OF STYLE""; ""Verbal Style""; ""Visual Style""; ""Editing for Propriety""; ""PRACTICE""; ""A Technical Publication""; ""A News Publication""; ""A Promotional Publication""; ""Chapter 5 DELIVERY""; ""RHETORICAL THEORY OF DELIVERY""; ""Visual Variables""; ""Typography""; ""Illustrations""; ""Page Design""; ""Production""; ""Editing for Artistry""; ""PRACTICE""
- ""A Technical Publication""""A News Publication""; ""A Promotional Publication""; ""EPILOGUE: INTEGRATING THE CANONS""; ""BIBLIOGRAPHY""; ""INDEX""; ""CONTRIBUTORS""; ""Selected Titles From Baywood's Technical Communications Series""; ""Back Cover ""