|
|
|
|
| LEADER |
00000cam a2200000Mi 4500 |
| 001 |
EBOOKCENTRAL_ocn922967010 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n||||||||| |
| 008 |
151017s1994 xx of 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d DKC
|d AU@
|d OCLCQ
|d OCL
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|
| 020 |
|
|
|a 9781560522492
|
| 020 |
|
|
|a 1560522496
|
| 029 |
1 |
|
|a DEBBG
|b BV044095548
|
| 035 |
|
|
|a (OCoLC)922967010
|
| 050 |
|
4 |
|a HD30.4.F367 1994eb
|
| 082 |
0 |
4 |
|a 658.407124
|q OCoLC
|2 22/eng/20230216
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Timm, Paul.
|
| 245 |
1 |
0 |
|a Business Research :
|b an Informal Guide.
|
| 260 |
|
|
|a Menlo Park :
|b Course Technology Crisp,
|c 1994.
|
| 300 |
|
|
|a 1 online resource (118 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a ""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHORS""; ""CONTENTS""; ""PREFACE""; ""PART 1 Research Basics""; ""THE IMPORTANCE OF RESEARCH""; ""Research Skills Build Your Career Value""; ""THE PURPOSE OF RESEARCH""; ""THE NATURE AND SCOPE OF BUSINESS RESEARCH""; ""RESEARCH CAN BE CLASSIFIED AS PRIMARY OR SECONDARY""; ""RESEARCH CAN ALSO BE CLASSIFIED AS BASIC OR APPLIED""; ""PROBLEMS FOR PRIMARY, APPLIED RESEARCH""; ""I. Marketing""; ""II. Finance""; ""III. Manufacturing""; ""IV. Personnel""; ""GROUND RULES FOR THE BUSINESS RESEARCHER""; ""1. Always Know What You Are Researching""
|
| 505 |
8 |
|
|a ""2. Always Test a Research Model""""3. Never Use Only One Information-Gathering Technique""; ""4. Use the KISS Principle""; ""5. If Necessary, Hire a Professional""; ""6. Make the Decision""; ""PART 2 Using a Research Model""; ""THE SCIENTIFIC METHOD""; ""A BASIC MODEL FOR PRIMARY RESEARCH""; ""1. State the Problem""; ""Phrasing a Researchable Problem""; ""Operational Definitions""; ""Looking for Relationships (in all the right places)""; ""2. Check Secondary Sources""; ""3. Do Primary Research""; ""4. Make a Decision""; ""5. Check the Outcomes""; ""PART 3 Observation Techniques""
|
| 505 |
8 |
|
|a ""OBSERVATION IN RESEARCH""""Advantages of Observation Techniques""; ""Disadvantages of the Observation Technique""; ""GUIDELINES FOR EFFECTIVE OBSERVATION""; ""SPECIFIC OBSERVATION TECHNIQUES""; ""Time and Motion Studies""; ""Behavioral Frequency Counts""; ""Reports and Other Written Documents""; ""Tallying Observation Behaviors""; ""Observed Behaviors""; ""Case Study: What�s Going On Here?""; ""Case Study Review""; ""PART 4 Surveys""; ""UNDERSTANDING SURVEYS""; ""Advantages to the Survey Technique""; ""Disadvantages of the Survey Technique""
|
| 505 |
8 |
|
|a ""PRELIMINARY FACTORS NECESSARY FOR EFFECTIVE SURVEYS""""HOW TO GET A RANDOM SAMPLE""; ""QUESTIONNAIRE DESIGN AND SURVEY ADMINISTRATION""; ""STEP 1: Determine the Information Wanted and Types of Questions Required""; ""STEP 2: Draft and Develop the Questions""; ""STEP 3: Test the Questions""; ""STEP 4: Develop the Complete Questionnaire""; ""STEP 5: Determine the Sample Size You Need""; ""Administering the Survey Questionnaire""; ""Administer to a Group""; ""MAIL THE SURVEY""; ""SURVEY APPLICATIONS IN BUSINESS RESEARCH""; ""CHECKLISTS""; ""MAIL QUESTIONNAIRES""; ""Attitude Survey""
|
| 505 |
8 |
|
|a ""PART 5 Interview Techniques""""THE INTERVIEW PROCESS""; ""Interview Design""; ""Constructing the Interview""; ""Structured and Unstructured Interviews:""; ""Open-ended and Closed-ended Questions:""; ""Pretesting Is Necessary""; ""Use Good Questioning Techniques""; ""COMMENCING THE INTERVIEW""; ""CONDUCTING THE INTERVIEW""; ""Using Audio and Video Tape""; ""CONCLUDING THE INTERVIEW""; ""COMPILING THE DATA AND ANALYZING THE RESULTS""; ""INTERVIEW FORMATS""; ""Face-to-Face""; ""Advantages""; ""Disadvantages""; ""Telephone Interviewing Technique""; ""Advantages""; ""Disadvantages""
|
| 500 |
|
|
|a ""Group Interview""
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Industrial management
|x Research
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Business
|x Research
|v Handbooks, manuals, etc.
|
| 650 |
|
6 |
|a Gestion d'entreprise
|x Recherche
|v Guides, manuels, etc.
|
| 650 |
|
6 |
|a Affaires
|x Recherche
|v Guides, manuels, etc.
|
| 650 |
|
7 |
|a Business
|x Research
|2 fast
|
| 650 |
|
7 |
|a Industrial management
|x Research
|2 fast
|
| 655 |
|
7 |
|a Handbooks and manuals
|2 fast
|
| 700 |
1 |
|
|a Farr, Rick.
|
| 700 |
1 |
|
|a Keppler, Kay.
|
| 758 |
|
|
|i has work:
|a Business research (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYGRMdY7wQYDdkvQd6dXGw
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Timm, Paul.
|t Business Research : An Informal Guide.
|d Menlo Park : Course Technology Crisp, ©1994
|z 9781560522492
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3116920
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL3116920
|
| 994 |
|
|
|a 92
|b IZTAP
|
