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|a 926442680
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|a 9781869222161
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|a (OCoLC)922474748
|z (OCoLC)926442680
|z (OCoLC)927484200
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|z (OCoLC)962717322
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|a HD30.28
|b .U54 2011eb
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|a 658.4012
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Ungerer, Marius,
|e author.
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| 245 |
1 |
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|a Viable business strategies :
|b a fieldbook for leaders /
|c Marius Ungerer, Maurits Pretorius, Johan Herholdt.
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| 264 |
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1 |
|a Randburg, Republic of South Africa :
|b Knowres Publishing,
|c 2011.
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| 300 |
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|a 1 online resource (377 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 588 |
0 |
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|a Online resource; title from PDF title page (ebrary, viewed August 4, 2015).
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|a Cover; Title Page; Copyright page; What they are saying about Viable Business Strategies; Acknowledgements; Table of Contents; List of Figures; About the authors; Foreword to the 1st edition; Preface; Content; This book is mainly meant for the following readers; Icons in this book; Notes to the 2nd edition; Notes to the 3rd edition; Chapter 1 The philosophy of strategy; Chapter 2 Thinking about the future; Chapter 3 Developing strategic options and choices; Chapter 4 Defining a strategic architecture for the competitive landscape; Chapter 5 Ensuring a robust business model
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|a Chapter 6 Strategy executionChapter 7 Facilitating the strategic conversation; LIST OF FIGURES; Figure 1.1: The strategic logic of this book; Figure 1.2: Strategy as landscaping; Figure 1.3: Strategy as a systemic process; Figure 1.4: Objects of interest and study for strategy as practice; Figure 2.1: Identifying opportunities through learning from the past and the future; Figure 2.2: Domains of the SWOT technique; Figure 2.3: The desired future state; Figure 2.4: Scenarios and driving forces; Figure 2.5: Learning loops; Figure 2.6: Virtuous learning loops
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|a Figure 2.7: The dynamics of potential thinking impedimentsFigure 3.1: Positioning Chapter 3 in the strategic logic of this book; Figure 3.2: Service quality as a strategy to create market space; Figure 3.3: Market growth and market share.; Figure 3.4: Strategic positioning; Figure 3.5: Product-market mix; Figure 3.6: Portfolio management; Figure 3.7: Type of strategic change over time; Figure 3.8: Resources as basis for strategy.; Figure 3.9: The innovation funnel creates an option on the future; Figure 3.10: Available innovation techniques
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|a Figure 4.1: Positioning Chapter 4 in the strategic logic of this bookFigure 4.2: The strategic architecture of an enterprise; Figure 4.3: An example of a negative or balancing feedback loop; Figure 4.4: An example of a reinforcing loop; Figure 4.5: Core aspirational descriptions and business model; Figure 4.6: The basic dimensions of a sustainable business model; Figure 4.7: The external perspective analysis; Figure 4.8: Porter's five forces model; Figure 4.9: The Boston Consulting Group matrix; Figure 4.10: The business model -- a systemic view
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| 505 |
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|a Figure 4.11: Tension between vision and current realityFigure 4.12: Business participation strategy; Figure 4.13: Customer selection; Figure 4.14: Resource strategy; Figure 4.15: Competitive strategy; Figure 4.16: Porter's five competitive advantage approaches; Figure 4.17: Core elements of a value proposition; Figure 4.18: Sub-elements of a value proposition; Figure 4.19: The reinforcing characteristics of control points; Figure 4.20: A profit model; Figure 4.21: A summary view of a business model; Figure 4.22: Steps in the iceberg approach
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Business planning.
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| 650 |
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|a Strategic planning.
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| 650 |
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|a Planification stratégique.
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| 650 |
|
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|a Business planning
|2 fast
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| 650 |
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|a Strategic planning
|2 fast
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| 700 |
1 |
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|a Pretorius, Maurits,
|e author.
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| 700 |
1 |
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|a Herholdt, Johan,
|e author.
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| 758 |
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|i has work:
|a Viable business strategies (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGFBXtR9bmbY7tqGDqjmr3
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Ungerer, Marius.
|t Viable Business Strategies : A Fieldbook for Leaders.
|d Randburg : Knowres Publishing, ©2002
|z 9781869221676
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3544700
|z Texto completo
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