Journal of research in interactive marketing, volume 9, issue 2 : impact of digital shopping channels on multi-channel marketing and attribution in the.

The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital s...

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Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique eBook
Langue:Inglés
Publié: London : Emerald Group Publ, 2015.
Collection:Journal of Research in Interactive Marketing: Volume 9, Issue 2.
Sujets:
Consumer behavior.
Electronic commerce > Psychological aspects.
Internet marketing.
Consommateurs > Comportement.
Commerce électronique > Aspect psychologique.
Marketing sur Internet.
Consumer behavior
Internet marketing
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