Journal of research in interactive marketing, volume 9, issue 2 : impact of digital shopping channels on multi-channel marketing and attribution in the.

The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital s...

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Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic eBook
Language:Inglés
Published: London : Emerald Group Publ, 2015.
Series:Journal of Research in Interactive Marketing: Volume 9, Issue 2.
Subjects:
Consumer behavior.
Electronic commerce > Psychological aspects.
Internet marketing.
Consommateurs > Comportement.
Commerce électronique > Aspect psychologique.
Marketing sur Internet.
Consumer behavior
Internet marketing
Online Access:Texto completo
Table of Contents:
  • Cover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sites.

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