Mobile social marketing in libraries /

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Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity o...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Helmick, Samantha C., 1985- (Author)
Format: Electronic eBook
Language:Inglés
Published: Lanham : Rowman and Littlefield, [2015]
Series:Library technology essentials ; 9.
Subjects:
Libraries > Marketing.
Online social networks > Library applications.
Réseautage personnel (Informatique) dans les bibliothèques.
PSYCHOLOGY > Social Psychology.
Libraries > Marketing
Online social networks > Library applications
Online Access:Texto completo
Table of Contents:
  • An introduction to mobile social marketing
  • Getting started with mobile social marketing
  • Tools and applications
  • Library examples and case studies
  • Step-by-step library projects for mobile social marketing
  • Tips and tricks
  • Future trends.

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