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The handbook of persuasion and social marketing /
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Santa Barbara, Calif. :
Praeger,
2014.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- v. 1. Historical and social foundations
- v. 2. Conceptual, theoretical, and strategic dimensions
- v. 3. Applications and uses.