Co-creating service experience.

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jaakkola, Elina
Otros Autores: Helkkula, Anu, Aarikka-Stenroos, Leena, Kandampully, Jay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing Limited, 2015.
Colección:Journal of Service Management: Volume 26, Issue 2.
Temas:
Management.
Service industries > Management > Periodicals.
Service industries > Management.
Gestion.
Services (Industrie) > Gestion > Périodiques.
Services (Industrie) > Gestion.
management.
Management
Service industries > Management
Periodicals
Acceso en línea:Texto completo
Descripción
Sumario:The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study.
Descripción Física:1 online resource (167 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781785602375
1785602373

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