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Business strategy : a guide to effective decision-making /
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic de...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London :
Economist,
2014.
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| Édition: | Third edition. |
| Collection: | Economist Books.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's ove. |
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| Description: | Previous edition: 2009. |
| Description matérielle: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781610394772 1610394771 |