Origination : the geographies of brands and branding /

"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pike, Andy, 1968- (Author)
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, UK : Wiley Blackwell, 2015.
Series:RGS-IBG book series.
Subjects:
Commercial geography.
Branding (Marketing)
Géographie commerciale.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Commercial geography
Online Access:Texto completo
Table of Contents:
  • The Geographies of Brands and Branding
  • Origination
  • 'Local' Origination ... Newcastle Brown Ale
  • 'National' Origination ... Burberry
  • 'Global' Origination ... Apple
  • Territorial Development.

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