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"Capitalist realism" in Africa : realities and myths in advertising /

"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the c...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Alozie, Emmanuel C. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Sharjah : Bentham Science Publishers, 2014.
Sujets:
Accès en ligne:Texto completo