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"Capitalist realism" in Africa : realities and myths in advertising /

"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the c...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Alozie, Emmanuel C. (Author)
Format: Electronic eBook
Language:Inglés
Published: Sharjah : Bentham Science Publishers, 2014.
Subjects:
Online Access:Texto completo