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The food industry innovation school : how to drive innovation through complex organizations /

Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of this new strategy. The Food Industry Innovation School foc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Traitler, Helmut
Formato: Electrónico eBook
Idioma:Inglés
Publicado: West Sussex, UK ; Hoboken, NJ : Wiley-Blackwell, [2015]
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of this new strategy. The Food Industry Innovation School focuses on key skills needed to drive new ideas from initial concepts through to successful products on the shelf. The author argues that any individual can learn how to lead innovation within complex organizations utilizing companies' commercial and financial resources. The book focuses on the impa.
Notas:Includes index.
Descripción Física:1 online resource
ISBN:9781118947661
1118947665
9781118947630
1118947630
9781118947654
1118947657
1118947681
9781118947685