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Strategic management : an executive perspective /
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Expert Press,
2015.
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| Edición: | First edition. |
| Colección: | Strategic management collection.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Strategic Management: An Executive Perspective; Contents; Acknowledgments; Preface; CHAPTER 1: What Is Strategy?; CHAPTER 2: Strategy and Performance; CHAPTER 3: Analyzing the External Strategic Environment; CHAPTER 4: Analyzing an Industry; CHAPTER 5: Analyzing a Company's Strategic Resource Base; CHAPTER 6: Formulating BusinessUnit Strategy; CHAPTER 7: Business Unit Strategy: Contexts and Special Dimensions; CHAPTER 8: Global Strategy: Fundamentals; CHAPTER 9: Global Strategy: Adapting the Business Model; CHAPTER 10: The Board's Role in Strategic Management1; Notes; Index; Ad page.