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Strategic management : an executive perspective /

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: De Kluyver, Cornelis A. (Autor)
Otros Autores: 904442159, Pearce, John A., II
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Expert Press, 2015.
Edición:First edition.
Colección:Strategic management collection.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a De Kluyver, Cornelis A.,  |e author. 
245 1 0 |a Strategic management :  |b an executive perspective /  |c Cornelis A. de Kluyver and John A. Pearce II. 
250 |a First edition. 
264 1 |a New York :  |b Expert Press,  |c 2015. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Strategic management collection 
588 0 |a Online resource; title from title page (Safari, viewed February 16, 2015). 
504 |a Includes bibliographical references and index. 
505 0 |a Cover; Strategic Management: An Executive Perspective; Contents; Acknowledgments; Preface; CHAPTER 1: What Is Strategy?; CHAPTER 2: Strategy and Performance; CHAPTER 3: Analyzing the External Strategic Environment; CHAPTER 4: Analyzing an Industry; CHAPTER 5: Analyzing a Company's Strategic Resource Base; CHAPTER 6: Formulating BusinessUnit Strategy; CHAPTER 7: Business Unit Strategy: Contexts and Special Dimensions; CHAPTER 8: Global Strategy: Fundamentals; CHAPTER 9: Global Strategy: Adapting the Business Model; CHAPTER 10: The Board's Role in Strategic Management1; Notes; Index; Ad page. 
520 |a Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully cons. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Strategic planning. 
650 6 |a Planification stratégique. 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Strategic planning  |2 fast 
700 1 |a 904442159 
700 1 |a Pearce, John A.,  |c II. 
758 |i has work:  |a Strategic management (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGqbdrCRhMRcKWW4QMR7pP  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a De Kluyver, Cornelius A.  |t Strategic Management : An Executive Perspective.  |d New York : Business Expert Press, ©2015  |z 9781631570735 
830 0 |a Strategic management collection. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1934291  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL1934291 
994 |a 92  |b IZTAP