Corporate strategy in the age of responsibility /

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During the boom times, governments championed de-regulation and business responded by adopting an anything-goes attitude. In these straitened times, strategic analysis has to engage with the challenges that society faces to create resilient corporations fit for the 21st century. In Corporate Strateg...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: McManners, Peter J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Farnham, Surrey, England ; Burlington, VT, USA : Gower, [2014]
Subjects:
International business enterprises > Management.
Strategic planning.
Sustainable development > International cooperation.
Entreprises multinationales > Gestion.
Planification stratégique.
Développement durable > Coopération internationale.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
International business enterprises > Management
Strategic planning
Sustainable development > International cooperation
Online Access:Texto completo
Table of Contents:
  • List of figures
  • List of tables
  • List of boxes
  • List of abbreviations
  • Foreword
  • Preface
  • Introduction
  • A changing world
  • Society needs business
  • Twenty-first-century opportunities
  • Beyond globalisation
  • Changing economic priorities
  • The purpose of the corporation
  • Strategic appraisal
  • Scenario analysis
  • External analysis
  • Industry analysis
  • Internal analysis
  • Stakeholder analysis
  • Strategic options
  • Define the corporate footprint
  • Core strategy selection
  • Markets and locations
  • Resourcing
  • Analysis of options
  • Delivering the strategy
  • Portfolio of options
  • Measuring success
  • Engage investors
  • Engage the work force
  • Mobilise other stakeholders
  • Conclusion
  • References
  • Index.

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