An introduction to survey research /

This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and in...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Cowles, Ernest L. (Author), Nelson, Edward (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Quantitative approaches to decision making collection.
Subjects:
Social surveys.
Enquêtes sociales.
SOCIAL SCIENCE > Essays.
SOCIAL SCIENCE > Reference.
Social surveys
ethical issues
internet surveys
interviewer training
mailed surveys
mixed-mode surveys
sampling, survey
survey construction
telephone surveys
web surveys
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