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Creating effective sales and marketing relationships /

How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what sen...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Le Meunier-FitzHugh, Kenneth (Auteur), Le Meunier-Fitzhugh, Leslie Caroline (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, NY : Business Expert Press, 2015.
Édition:First edition.
Collection:Selling and sales force management collection.
Sujets:
Accès en ligne:Texto completo

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