Greenwash : big brands and carbon scams /

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook ha...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pearse, Guy
Format: Electronic eBook
Language:Inglés
Published: Collingwood, Vic. : Black Inc., 2012.
Subjects:
International business enterprises > Environmental aspects.
Industrial management > Environmental aspects.
Environmental management.
Social responsibility of business.
Deception.
Deception
Entreprises multinationales > Aspect de l'environnement.
Gestion d'entreprise > Aspect de l'environnement.
Environnement > Gestion.
Entreprises > Responsabilité sociale.
Tromperie.
environmental control.
Environmental management
Industrial management > Environmental aspects
International business enterprises > Environmental aspects
Social responsibility of business
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