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Crisis Communication : Theory and Practice.
Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and exte...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication and Acknowledgments; Table of Contents; 1 Foundations for Crisis Communication; Chapter in a Nutshell; Sweet Sixteen; Practice and Simulations; Apply the Principles; Foundational Planks; Book Structure and Features; Chapter Features; Point/Counterpoint; Summary: A Toolbox; Practitioner Perspective: Ed Klotzbier; Exercises and Discussion Questions; Notes; 2 Defining Crisis Communication; Chapter in a Nutshell; Case 2.1: Lab Shopping; Questions for Analysis; Defining Crisis Communication; Apply the Principles; Types of Crises.
- What Do Crisis Communications Do?Myths About Crisis Communication; Apply the Principles; Key Crisis Communication Terms; Apply the Principles: Test Yourself; Crisis Communication and Organizational Communication; Apply the Principles; Point/Counterpoint; Summary: A Toolbox; Practitioner Perspective: Caroline Sapriel; Exercises and Discussion Questions; Notes; 3 Organizational Theory and Crisis Communication; Chapter in a Nutshell; Case 3.1: A New Superstar; Questions for Analysis; Practical Theory; Systems Theory; Cultural Theory; Apply the Principles; Classical Theory; Apply the Principles.
- Human Resources TheoryApply the Principles; Chaos Theory; Critical Theory; Apply the Principles; Communication Theory; Point/Counterpoint; Summary: A Toolbox; Exercises and Discussion Questions; Practitioner Perspective: Julie Hall; Notes; 4 Planning for Crises; Chapter in a Nutshell; Case 4.1: There Must Be Some Mistake; Introduction
- Time to Fix the Roof; Foundations: Avoiding Denial; Ethos and Legitimacy; Proactive Planning: Communication Infrastructure; Proactive Planning: Apply Stakeholder Theory; Apply the Principles: Stakeholder and Inoculation Theory; Globalization and Ethnocentrism.
- Step-by-Step Crisis PlanningApply the Principles; Apply the Principles; Point/Counterpoint; Summary: A Toolbox; Practitioner Perspective: Alan Barocas; Exercises and Discussion Questions; Notes; 5 Responding to Crises; Chapter in a Nutshell; Case 5.1: "What Would You Expect the Company to Do?"; Questions for Analysis; Introduction; Image Restoration Theory; Image Restoration Approaches; Apply the Principles; What Are the Best Approaches?; Recurring Counsel for Responding During Crises; Why Do Crisis Communication Responses Fail?; Point/Counterpoint; Summary: A Toolbox.
- Exercises and Discussion QuestionsCase for Analysis; Notes; 6 Ethical Issues in Crisis Communication; Chapter in a Nutshell; Case 6.1: Jelly Beans; Questions for Analysis; Why Do Ethical Decisions Affect Crisis Communication?; Apply the Principles; The Normalization of Deviance; Transparency, Ambiguity, and Crisis Communication; Significant Choice; Ethics of Scientific Argument; Apply the Principles; Ethical Behavior and Legal Decision Making; Identifying Fallacies; Apply the Principles; Point/Counterpoint; Summary: A Toolbox; Exercises and Discussion Questions.