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Gamechangers : creating innovative strategies for business and brands /
Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more hu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, UK ; New York, NY :
Wiley,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Fisk, Peter |q (Peter Robert) | |
| 245 | 1 | 0 | |a Gamechangers : |b creating innovative strategies for business and brands / |c Peter Fisk. |
| 264 | 1 | |a Chichester, West Sussex, UK ; |a New York, NY : |b Wiley, |c 2014. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 500 | |a Machine generated contents note: INTRODUCTION Are you ready to change the world? 1 PART 1 Are You Ready? 8 1. Play 11 2. Change 21 3. Win 29 PART 2 Change the Game 36 4. Think 39 5. Explore 53 6. Disrupt 67 7. Inspire 81 8. Design 97 9. Resonate 111 10. Enable 121 11. Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. Futurebank 185 16. Futurehealth 197 17. Futuregadget 209 18. Futuremedia 219 19. Futurefashion 229 20. Futuretravel 239 21. Futurefood 249 22. Futuretech 259 23. Futuremakers 271 PART 4 Gamechanger Labs 280 Future Lab 282 Creative Lab 286 Brand Lab 290 Performance Lab 294 APPENDIX Doing More 298 The Author 299 The Book 300 What's New? 300 What's More? 300 What's Next? 301. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a GAMECHANGER: ARE YOU READY TO CHANGE THE WORLD? CREATING INNOVATIVE STRATEGIES FOR BUSINESS AND BRANDS; CONTENTS; INTRODUCTION: ARE YOU READY TO CHANGE THE WORLD? CHANGE THE GAME, DON'T JUST PLAY THE GAME; HOW WILL YOU CHANGE YOUR GAME?; WHO ARE THE GAMECHANGERS?; ARE YOU READY TO GET STARTED?; PART 1 ARE YOU READY?; 1 PLAY; WHAT'S YOUR GAME?; LIVING IN THE ZIGZAG ZEITGEIST; THE END OF THE WORLD AS WE KNOW IT; WHERE THE FUTURE BEGINS; WE ARE ALL IN THE IDEAS BUSINESS; 2 Change; WORLD CHANGING; ACCELERATING EXPONENTIALLY; EXPLORING NEW POSSIBILITIES; PLAYING A DIFFERENT GAME. | |
| 505 | 8 | |a HOW WILL YOU CHANGE THE GAME?BE A REALITY DISTORTION FIELD; 3 Win; CHANGING THE WORLD, RIGHT NOW; HOW DO THEY WIN?; ARE YOU READY TO CHANGE THE WORLD?; PART 2 CHANGE THE GAME; 4 Think; 4.1 IDEAS ... THE POWER OF IMAGINATION; 4.2 AUDACIOUS ... CREATING IDEAS WITH ATTITUDE; 4.3 FORESIGHT ... THINKING FROM THE FUTURE BACK; 4.4 AMBITION ... FINDING YOUR PURPOSE; 4.5 RETHINK ... SEE THINGS DIFFERENTLY; 4.6 QUESTION TIME ... DEFINING THE RIGHT PROBLEM; 4.7 BE CREATIVE ... CURIOUS AND CONNECTED; 4.8 LESS IS MORE ... WHAT TO DO WITH TOO MANY IDEAS. | |
| 505 | 8 | |a 4.9 IDEAS FACTORY ... BUILDING A WORLD OF IMAGINATION5 Explore; 5.1 KALEIDSCOPES ... MAKING SENSE OF CHANGING MARKETS; 5.2 REORDER ... TECTONIC SHIFTS IN MARKETS; 5.3 EASTWARDS ... REAWAKENING THE ASIAN TIGER; 5.4 SOUTHWARDS ... AFRICA AND LATIN AMERICA; 5.5 TRIBES ... REDEFINING MARKETS BY ATTITUDE; 5.6 MILLENNIALS ... THE SHIFT TO GEN Y; 5.7 WOMEN ... THE SHIFT TO FEMALE; 5.8 INSIGHTS ... FINDING WHAT REALLY MATTERS; 5.9 TRENDS ... THE SHIFT IN PRIORITIES; 6 Disrupt; 6.1 GROWTH ... FINDING THE HOTSPOTS AND WHITESPACES; 6.2 DISRUPT ... BREAKING THE OLD RULES. | |
| 505 | 8 | |a 6.3 VISION ... IMAGINING A BETTER PLACE6.4 CHOICES ... DEVELOPING AWINNING STRATEGY; 6.5 FRAME ... DEFINING YOUR OWN SPACE; 6.6 SHAPE ... WRITING THE NEW RULES OF THE GAME; 6.7 PIVOT ... MOVING FROM MEDIOCRITY TO MAGIC; 6.8 HORIZONS ... ROADMAP TO A BETTER FUTURE; 6.9 PLAY ... WINNING THE NEW GAME; 7 Inspire; 7.1 PURPOSEFUL ... BRANDS MAKE LIFE BETTER; 7.2 ESSENCE ... FINDING THE IDEA THAT DEFINES PEOPLE; 7.3 ELEVATE ... ENABLING PEOPLE TO ACHIEVE MORE; 7.4 ACTIVATE ... BRINGING BRANDS TO LIFE; 7.5 PLATFORMS ... CREATING SPACE TO EXPLORE AND ENGAGE. | |
| 505 | 8 | |a 7.6 PROPOSITIONS ... MAKING BRANDS SPECIFIC AND RELEVANT7.7 STRETCH ... EXTENDING BRANDS TO NEW MARKETS; 7.8 PORTFOLIOS ... ARCHITECTURES AND OPTIMIZATION; 7.9 EVERYTHING ... BECOMING A BRAND COMPANY; 8 Design; 8.1 INNOVATION ... MAKING THE WORLD A BETTER PLACE; 8.2 CREATE ... DIVERGE AND BE DEVIANT; 8.3 DESIGN ... ENGAGE WITH FUNCTION AND FORM; 8.4 BREAKTHROUGHS ... CREATING TODAY AND TOMORROW; 8.5 INTEGRATE ... INNOVATING EVERY ASPECT OF BUSINESS; 8.6 BUSINESS MODELS ... HOW THE BUSINESS WORKS; 8.7 SIMPLER ... THE ULTIMATE SOPHISTICATION. | |
| 520 | |a Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways. Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning. Gamechangers is a highly practical book packed with smart "tools" and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game-changing ideas from around the world into your own business. Gamechangers offers guidance on: Thinking smarter and acting fasterEmbracing the new tricks of businessUnderstanding how gamechangers dream and disruptDelivering practical results and winning | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Competition. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Strategic Planning. |2 bisacsh | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 758 | |i has work: |a Gamechangers (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGqMKDXTBJgdqVXXFx4dcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fisk, Peter (Peter Robert). |t Gamechangers. |d Chichester, West Sussex ; New York, NY : Wiley, 2014 |z 9781118956977 |w (DLC) 2014034575 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1873193 |z Texto completo |
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