A bigger prize : how we can do better than the competition /

"A leading business strategist and former CEO draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, showing how companies that foster collaboration and a healthy interdependency are more likely to become --and remain-- significant leaders in...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Heffernan, Margaret, 1955- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, N.Y. : PublicAffairs, 2014.
Edition:First edition.
Subjects:
Business networks.
Competition.
Strategic alliances (Business)
Organizational effectiveness.
Creative ability in business.
Réseaux d'affaires.
Alliances stratégiques (Affaires)
Efficacité organisationnelle.
Créativité dans les affaires.
BUSINESS & ECONOMICS > Workplace Culture.
PSYCHOLOGY > Industrial & Organizational Psychology.
Business networks
Competition
Creative ability in business
Organizational effectiveness
Online Access:Texto completo
Table of Contents:
  • Introduction; PART I: PERSONAL BEST; 1. Oh, Brother!; 2. Making the Grade; 3. The Morning After; 4. Angry Birds; 5. Keeping Score; PART II: THE CASE OF THE PURDUE CHICKENS; 6. Only the Impresarios Thrive; PART III: THE BUSINESS OF WINNING; 7. Clone Wars; 8. Supersize Everything; 9. How Low Can We Go?; 10. Top of the World; 11. A Bigger Prize; Acknowledgments; Notes; Bibliography; Index.

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