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Printed Advertisement 1947-1970 : Bengali Middleclass ; An Interaction.
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particu...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2014.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit ... |
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| Description matérielle: | 1 online resource (230 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781443871020 1443871028 1443859079 9781443859073 |