Printed Advertisement 1947-1970 : Bengali Middleclass ; An Interaction.

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This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particu...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ghosh, Chilka
Format: Electronic eBook
Language:Inglés
Published: Newcastle upon Tyne : Cambridge Scholars Publishing, 2014.
Subjects:
1800-1999
Advertising > Social aspects > India > Bengal > History > 19th century.
Advertising > Social aspects > India > Bengal > History > 20th century.
Advertising, Newspaper > India > Bengal > History > 19th century.
Advertising, Newspaper > India > Bengal > History > 20th century.
Publicité > Aspect social > Bengale (Bangladesh et Inde) > Histoire > 19e siècle.
Publicité > Aspect social > Bengale (Bangladesh et Inde) > Histoire > 20e siècle.
Publicité dans les journaux > Bengale (Bangladesh et Inde) > Histoire > 19e siècle.
Publicité dans les journaux > Bengale (Bangladesh et Inde) > Histoire > 20e siècle.
Refugees & political asylum.
Advertising & society.
History of ideas.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Advertising, Newspaper
Advertising > Social aspects
India > Bengal
History
Online Access:Texto completo
Description
Summary:This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit ...
Physical Description:1 online resource (230 pages)
Bibliography:Includes bibliographical references.
ISBN:9781443871020
1443871028
1443859079
9781443859073

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