The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lowenstein, Michael W., 1942- (Author)
Format: Electronic eBook
Language:Inglés
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Subjects:
Customer loyalty.
Customer services.
Customer relations.
Consommateurs > Fidélité.
Service à la clientèle.
Customer loyalty
Customer relations
Customer services
Online Access:Texto completo

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