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The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Lowenstein, Michael W., 1942- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Temas:	Customer loyalty. Customer services. Customer relations. Consommateurs > Fidélité. Service à la clientèle. Customer loyalty Customer relations Customer services
Acceso en línea:	Texto completo

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