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Handbook of strategic enrollment management /
Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on t...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey-Bass,
2015.
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| Colección: | Jossey-Bass higher and adult education series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Handbook of Strategic Enrollment Management; CONTENTS; PREFACE; ABOUT THE EDITORS AND CONTRIBUTORS; ABOUT AACRAO; PART ONE SETTING THE CONTEXT; CHAPTER 1 Origins of Strategic Enrollment Management; DEFINING STRATEGIC ENROLLMENT MANAGEMENT; A BRIEF HISTORY OF STRATEGIC ENROLLMENT MANAGEMENT; The Impact of Demographic Trends; The Emergence of Enrollment/Strategic Enrollment Management; Changing Public Policy Priorities; Theoretical Perspectives on Enrollment Management; STRATEGIC ENROLMENT MANAGEMENT: A STRUCTURAL FRAMEWORK; THE FUTURE OF STRATEGIC ENROLLMENT MANAGEMENT; References.
- CHAPTER 2 Understanding the ContextTHE ROLE OF POSTSECONDARY SECTORS, MARKETS, AND PUBLIC POLICY; THE CHANGING CHARACTERISTICS OF STUDENTS; Demographics; Economics; IMPLICATIONS FOR STRATEGIC ENROLLMENT MANAGERS; References; CHAPTER 3 Successful Strategic Enrollment Management Organizations; ORGANIZATIONAL STRUCTURES AND RELATIONSHIPS; SEM FUNCTIONS; Admissions; Financial Aid; Registration and Records; SEM RESEARCH; ORGANIZING FOR STUDENT RETENTION AND SUCCESS; Variations on a Theme: The Responsibilities of the Senior Enrollment Officer; Other Offices Important in SEM; CONCLUSIONS; References.
- PART TWO CHOICE, MARKETS, AND ADMISSIONSCHAPTER 4 Understanding Student College Choice; COLLEGE CHOICE THEORIES; Economic Approach; Sociological Approach; Information Processing Approach; Combined Models of College Choice; COLLEGE CHOICE FACTORS; Personal Characteristics; Family Income; Social and Cultural Capital; Academic Ability; High School Attended; Information Sources; Peer Effects; Costs of Attendance and Financial Aid; COLLEGE CHOICE BY RACE/ETHNICITY; White Students; African American Students; Latino Students; Asian Students; NONTRADITIONAL STUDENTS; TIMING OF COLLEGE CHOICE.
- IMPLICATIONS FOR INSTITUTIONAL POLICIES AND PRACTICESReferences; CHAPTER 5 Markets and Market Niches; FINDING CONTEXT; ZEMSKY'S FOUNDATIONAL WORK; DEFINING MARKET STRUCTURES AND POSITION; The Profile-Demand Dimension; The Institutional Wealth Dimension; IMPLICATIONS FOR ALPHA COLLEGE; PUTTING THE "S" IN STRATEGIC ENROLLMENT MANAGEMENT; Creative Tension; Benchmarking; Long-Term Planning; CONCLUSION; References; CHAPTER 6 Admissions and Recruitment Marketing; WHAT IS MARKETING?; MARKETING AS AN EXCHANGE PROCESS; THE UNIVERSITY AS A SERVICE INSTITUTION; Intangibility; Inseparability; Variability.
- PerishabilityTHE IMPORTANCE AND ROLE OF CUSTOMER SATISFACTION IN THE RECRUITMENT PROCESS; MARKETING IS EVERYONE'S RESPONSIBILITY; A WORD ABOUT MARKET RESEARCH; CREATING MARKETING STRATEGY: THE SEVEN P'S OF ENROLLMENT AND ADMISSION EFFORTS; Product; Price; Place; Promotion; Physical Evidence; Processes; People; CONCLUSION; References; CHAPTER 7 Understanding Transfer and Articulation: Implications for Enrolling Transfer Students; TRANSFER STUDENT RESEARCH; Rate, Timing, and Frequency; Destination; Vertical Transfer; Predictors of Transfer; Limitations of Transfer Student Completion Data.