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Behind every good decision : how anyone can use business analytics to turn data into profitable insight /
In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can...
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
American Management Association,
[2014]
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| Sujets: | |
| Accès en ligne: | Texto completo Texto completo |
| Résumé: | In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can clarify the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights. Business analytics needn't be left to the specialists. This book reveals how anyone can deploy it to help solve problems, increase revenue, decrease costs, improve products, and more. |
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| Description matérielle: | 1 online resource (276 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814449226 0814449220 9781322191515 1322191514 |