Fashion marketing : influencing consumer choice and loyalty with fashion products /

Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global ind...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Le Bon, Caroline, 1967- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, New York : Business Expert Press, 2015.
Edition:First edition.
Series:Consumer behavior collection.
Subjects:
Fashion merchandising.
Customer loyalty.
Fashion.
Mode > Marchandisage.
Consommateurs > Fidélité.
TECHNOLOGY & ENGINEERING > Technical & Manufacturing Industries & Trades.
Customer loyalty
Fashion
Fashion merchandising
customer loyalty
fashion
fashion equity
fashion marketing
social influence
symbolic influence
Online Access:Texto completo
Table of Contents:
  • Preface
  • Acknowledgments
  • Introduction
  • 1. Fashion as the empire of seduction
  • 2. Fashion as a world of influences
  • 3. Fashion and product variety
  • 4. Overseeing cost and price in fashion marketing
  • 5. Fashion as a means of communication
  • 6. Managing channels of distribution and enhancing fashion's impact
  • 7. Leveraging fashion equity, the absolute benefit
  • 8. Handling managers' challenges for successful fashion products
  • Conclusion
  • About the author
  • Notes
  • References
  • Index.

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