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Strategisches Hotelmanagement.

In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Von Freyberg, Burkhard
Otros Autores: Zeugfang, Sabrina
Formato: Electrónico eBook
Idioma:Alemán
Publicado: Berlin : De Gruyter Oldenbourg, 2014.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world.
Descripción Física:1 online resource (220 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9783486858747
3486858742
9783486761917
3486761919