Social media audits : achieving deep impact without sacrificing the bottom line /

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This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gattiker, Urs E. (Author)
Format: Electronic eBook
Language:Inglés
Published: Oxford : Chandos Publishing, 2014.
Series:Chandos social media series.
Subjects:
Social media.
Internet marketing.
Benchmarking (Management)
Social Media
Benchmarking
Médias sociaux.
Marketing sur Internet.
Étalonnage concurrentiel.
social media.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Social media
Internet, web and social media
Online Access:Texto completo
Table of Contents:
  • Part 1. Setting the stage, or what it's all about
  • part 2. Driving with better benchmarks : the data game
  • part 3. With traction and insight, everything is obvious.

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