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|a 658.8/343
|2 22
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|a UAMI
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100 |
1 |
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|a Allen, Danica R.,
|d 1959-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PCjBFQJFDy77dthH9fMQQMd
|
245 |
1 |
0 |
|a Customer satisfaction research management :
|b a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
|c Derek R. Allen.
|
264 |
|
1 |
|a Milwaukee, Wisconsin :
|b ASQ Quality Press,
|c 2004.
|
264 |
|
4 |
|c ©2004
|
300 |
|
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|a 1 online resource (264 pages) :
|b illustrations
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
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|a computer
|b c
|2 rdamedia
|
338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
504 |
|
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|a Includes bibliographical references and index.
|
588 |
0 |
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|a Print version record.
|
505 |
0 |
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|a Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments.
|
590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
650 |
|
0 |
|a Consumer satisfaction
|x Research.
|
650 |
|
0 |
|a Customer loyalty
|x Research.
|
650 |
|
0 |
|a Customer services
|x Quality control
|x Research.
|
650 |
|
0 |
|a Customer services
|x Management
|x Research.
|
650 |
|
0 |
|a Marketing research
|x Management.
|
650 |
|
6 |
|a Consommateurs
|x Satisfaction
|x Recherche.
|
650 |
|
6 |
|a Consommateurs
|x Fidélité
|x Recherche.
|
650 |
|
6 |
|a Service à la clientèle
|x Gestion
|x Recherche.
|
650 |
|
6 |
|a Marketing
|x Recherche
|x Gestion.
|
650 |
|
6 |
|a Service à la clientèle
|x Qualité
|x Contrôle
|x Recherche.
|
650 |
|
7 |
|a Consumer satisfaction
|x Research
|2 fast
|
650 |
|
7 |
|a Marketing research
|x Management
|2 fast
|
710 |
2 |
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|a American Society for Quality.
|
758 |
|
|
|i has work:
|a Customer satisfaction research management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH6qC4xP3C8P4t8KrJBJj3
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Allen, Danica R., 1959-
|t Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations.
|d Milwaukee, Wisconsin : ASQ Quality Press, ©2004
|h xv, 248 pages
|z 9780873895934
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3002506
|z Texto completo
|
936 |
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|a BATCHLOAD
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|a Askews and Holts Library Services
|b ASKH
|n AH41064489
|
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|a Internet Archive
|b INAR
|n customersatisfac0000alle
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|a 92
|b IZTAP
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