Companies and environmental impact : identification and visualization of key ecological indicators /

Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called 'Greenwashing', a ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Knura, Martin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica-Verlag, 2013.
Temas:
Business enterprises > Environmental aspects.
Environmental impact analysis.
Environmental impact statements.
Entreprises > Aspect de l'environnement.
Environnement > Études d'impact.
environmental impact statements.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Environmental impact statements
Business enterprises > Environmental aspects
Environmental impact analysis
Acceso en línea:Texto completo
Descripción
Sumario:Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called 'Greenwashing', a marketing strategy that is discussed by the author. The author examines the company's motivations to become 'greener', and the relevance of IT-based environmental performance measurement to corporations. The main purpose of this study is to identify and visualize Key Ecological Indicators. Thus, the contributio.
Notas:Title from PDF title page (viewed on Aug. 11, 2014).
Descripción Física:1 online resource
ISBN:9783842829893
3842829892

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