Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence.

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Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kaul, Asha
Other Authors: Desai, Avani
Format: Electronic eBook
Language:Inglés
Published: New Delhi : SAGE Publications, 2014.
Subjects:
Corporate image > India.
Corporations > Public relations > India.
Organizational effectiveness > India.
Entreprises > Image > Inde.
Sociétés > Relations publiques > Inde.
Efficacité organisationnelle > Inde.
BUSINESS & ECONOMICS > Advertising & Promotion.
Corporate image
Corporations > Public relations
Organizational effectiveness
India
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