The sports strategist : developing leaders for a high-performance industry /

Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and inte...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rein, Irving J. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York ; Oxford : Oxford University Press, [2015]
Sujets:
Sports administration.
Sports > Economic aspects.
Sports > Gestion.
Sports > Aspect économique.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Sports administration
Sports > Economic aspects
Accès en ligne:Texto completo
Table des matières:
  • The winning business
  • Designing an identity
  • Constructing enduring narratives
  • Mastering new technologies
  • Maximizing revenue with analytics
  • Developing public support
  • Crafting a crisis blueprint
  • Reinvigorating sportscapes
  • Infusing ethics into decision-making.

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