Breakthrough Branding : Positioning Your Library to Survive and Thrive.

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Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics c...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Walters, Suzanne
Other Authors: Jackson, Kent
Format: Electronic eBook
Language:Inglés
Published: Chicago : American Library Association, 2014.
Subjects:
Libraries > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries > Marketing
Online Access:Texto completo
Table of Contents:
  • List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index.

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