Viral marketing and social networks /

Annotation

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Petrescu, Maria
Format: Electronic eBook
Language:Inglés
Published: New York : Business Expert Press, 2014.
Series:Digital and social media marketing and advertising collection.
Subjects:
Viral marketing.
Social networks.
Marketing viral.
Réseaux sociaux.
Social networks
Viral marketing
word-of-mouse
word-of-mouth
viral marketing
viral advertising
user generated content
social network
social media
message seeding
advertising appeals
buzz marketing
market mavens
Online Access:Texto completo
Table of Contents:
  • 1. Viral marketing
  • 2. The social network
  • 3. Viral marketing media
  • 4. Viral marketing characteristics and tools
  • 5. Viral advertising
  • 6. Hybrid marketing
  • 7. Releasing the virus
  • 8. Results and evaluation
  • 9. Negative viral campaigns
  • 10. Conclusions
  • References
  • Index.

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