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Managerial Economics : a Game Theoretic Approach.
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include:*product differentiation*price discrimination*hiring...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Acknowledgments; 1 Introduction; 1.1 The use of game theory; 1.2 Traditional managerial economics; 1.3 Overview of the book; 1.4 Partial equilibrium and general equilibrium; 1.5 The role of the consumer; Part I Theory; 2 The manager and the firm; 2.1 Why do firms exist?; 2.2 Objectives of the firm; 2.3 The market environment; 2.4 The role and effect of government; 3 Monopoly and perfect competition; 3.1 Classifying markets; 3.2 The basic profit maximization problem; 3.3 Monopoly.
- 3.4 Perfect competition4 Price discrimination; 4.1 The basic idea behind price discrimination; 4.2 First-degree price discrimination; 4.3 Third-degree price discrimination; 4.4 Second-degree price discrimination; Part II Strategic Interaction between Firms; 5 Game theory; 5.1 Introduction; 5.2 The need for game theory; 5.3 Definition of a game; 5.4 Nash equilibrium; 5.5 The strategy space for a firm; 6 Strategy in a market with two firms; 6.1 Quantity competition; 6.2 Price competition; 6.3 Stackelberg equilibrium; 7 Product differentiation; 7.1 The characteristics approach.
- 7.2 The notion of product space7.3 Equilibrium in prices; 7.4 Equilibrium in locations; 8 Advertising; 8.1 Issues in advertising; 8.2 Advertising in a monopoly; 8.3 Advertising in a duopoly market; 9 The role of information; 9.1 Adverse selection and moral hazard; 9.2 Quality and information with a single producer; 10 Entry deterrence and accommodation; 10.1 Strategic choice of capacity; 10.2 Limit pricing; 10.3 A summary of deterrence and accommodation strategies; 11 Government regulation of industries; 11.1 The basic rationale for regulation; 11.2 Regulation of monopolies.
- 11.3 Regulation of oligopolies11.4 Intellectual property regulation; 11.5 Environmental regulation; 11.6 Government regulation and globalization; 12 Internationla trade; 12.1 Why do nations trade?; 12.2 Strategic trade policy; 12.3 Trade liberalization; Part III Strategic Interaction within Firms; 13 Vertical and horizontal integration; 13.1 Horizontal integration; 13.2 Vertical integration; 14 Labor markets; 14.1 Perfectly competitive labor market; 14.2 Compensating wage differentials; 15 Training and motivating workers; 15.1 Training; 15.2 Motivation; 15.3 Motivating managers.
- 15.4 Motivating non-managers16 Trade unions; 16.1 Unions around the world; 16.2 Collective bargaining and union power; 16.3 Strikes and lockouts; 16.4 Effects of unions; Answers to odd-numbered problems; Index.