Latinos, Inc. : the Marketing and Making of a People.

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Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dávila, Arlene M., 1965- (Author)
Format: Electronic eBook
Language:Inglés
Published: Berkeley : University of California Press, 2012.
Subjects:
Hispanic American consumers.
Market segmentation > United States.
Hispanic Americans > Ethnic identity.
Consommateurs américains d'origine latino-américaine.
Segmentation du marché > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
HISTORY > Latin America > General.
Hispanic American consumers
Hispanic Americans > Ethnic identity
Market segmentation
United States
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