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Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition.
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Taylor and Francis,
2013.
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| Édition: | 3rd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo |