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The Road to Reinvention : How to Drive Disruption and Accelerate Transformation.
Companies, communities, and individuals fall for many reasons, but one of the most common-and easily avoidable-is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market posi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Road to Reinvention: How to Drive Disruption and Accelerate Transformation; Copyright; Contents; Introduction; Chapter 1: Disrupt or Be Disrupted; Make the Leap to Reinvention; Learn the Lessons of the Fall; Join Reinvention's Rise; A New Spin on Reinvention; Fighting Crime with Jewelry: The Reinvention of Social Responsibility; Avoid the Riskiest Move of All; Detroit: Catalyst for Change; Chapter 2: Embrace the Reinvention Ethos; Eight Principles That Define the Reinvention Ethos; Principle 1: Let Go of the Past; Principle 2: Encourage Courage; Principle 3: Embrace Failure
- Principle 4: Do the Opposite Principle 5: Imagine the Possibilities; Principle 6: Put Yourself Out of Business; Principle 7: Reject Limits; Principle 8: Aim Beyond; Put It All Together; Detroit: Catalyst for Change; Chapter 3: Cannibalize Your Own Product; See with Your Customer's Eye; Launch a New Version; Refocus to Reinvent; Bet Your Assets; Find the 10X Factor; Detroit: Catalyst for Change; Chapter 4: Retool Your Operations; Clear Away Cannonballs; Reinvent Your Market's Model; Innovate Your Operation; Never Let Processes Grow Stale; Detroit: Catalyst for Change
- Chapter 5: Create Vivid Experiences The Five Senses Test; Make Wishes Come True; Avoid the Curse of Inconsistency; Get Inspired: From Geeks to Dolls; Make 'Em Feel-and Buy!; Detroit: Catalyst for Change; Chapter 6: Tell a Memorable Story; Reinvent Your Story's Purpose; Reinvent Your Communication; Manage Expectations; Be a Firebrand; Detroit: Catalyst for Change; Chapter 7: Overhaul Your Culture; Hit the Cultural Reset Button; Learn the Six Rules of Creative Cultures; Fuel Passion; Hunt and Kill Assumptions; Never Stand Still; Embrace Oddball Ideas; Stick It to the Man; Fight to Win
- Change the Guard Follow the Power of Rituals; Daily Huddle; Innovation Days; The Lineup; Acknowledging Family; Lead Without Title; Detroit: Catalyst for Change; Chapter 8: Reimagine Your Customer; Accept the Death of One Size Fits All; Adam or Eve?; Forever Young?; From Coast to Coast; An Apple a Day; Choose Your Coffee Table and Your Magazine; Disrupt Distribution; Discover New Routes; Reach Up; Reach Down; Plug into Other Industries; Hold the Postage; Add the Postage; Innovate Now, Before It's Too Late; Detroit: Catalyst for Change; Chapter 9: Transform Your Career; Create Plan Z