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The Road to Reinvention : How to Drive Disruption and Accelerate Transformation.

Companies, communities, and individuals fall for many reasons, but one of the most common-and easily avoidable-is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market posi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Linkner, Josh
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Road to Reinvention :  |b How to Drive Disruption and Accelerate Transformation. 
260 |a Hoboken :  |b Wiley,  |c 2014. 
300 |a 1 online resource (274 pages) 
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520 |a Companies, communities, and individuals fall for many reasons, but one of the most common-and easily avoidable-is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approac. 
505 0 |a The Road to Reinvention: How to Drive Disruption and Accelerate Transformation; Copyright; Contents; Introduction; Chapter 1: Disrupt or Be Disrupted; Make the Leap to Reinvention; Learn the Lessons of the Fall; Join Reinvention's Rise; A New Spin on Reinvention; Fighting Crime with Jewelry: The Reinvention of Social Responsibility; Avoid the Riskiest Move of All; Detroit: Catalyst for Change; Chapter 2: Embrace the Reinvention Ethos; Eight Principles That Define the Reinvention Ethos; Principle 1: Let Go of the Past; Principle 2: Encourage Courage; Principle 3: Embrace Failure 
505 8 |a Principle 4: Do the Opposite Principle 5: Imagine the Possibilities; Principle 6: Put Yourself Out of Business; Principle 7: Reject Limits; Principle 8: Aim Beyond; Put It All Together; Detroit: Catalyst for Change; Chapter 3: Cannibalize Your Own Product; See with Your Customer's Eye; Launch a New Version; Refocus to Reinvent; Bet Your Assets; Find the 10X Factor; Detroit: Catalyst for Change; Chapter 4: Retool Your Operations; Clear Away Cannonballs; Reinvent Your Market's Model; Innovate Your Operation; Never Let Processes Grow Stale; Detroit: Catalyst for Change 
505 8 |a Chapter 5: Create Vivid Experiences The Five Senses Test; Make Wishes Come True; Avoid the Curse of Inconsistency; Get Inspired: From Geeks to Dolls; Make 'Em Feel-and Buy!; Detroit: Catalyst for Change; Chapter 6: Tell a Memorable Story; Reinvent Your Story's Purpose; Reinvent Your Communication; Manage Expectations; Be a Firebrand; Detroit: Catalyst for Change; Chapter 7: Overhaul Your Culture; Hit the Cultural Reset Button; Learn the Six Rules of Creative Cultures; Fuel Passion; Hunt and Kill Assumptions; Never Stand Still; Embrace Oddball Ideas; Stick It to the Man; Fight to Win 
505 8 |a Change the Guard Follow the Power of Rituals; Daily Huddle; Innovation Days; The Lineup; Acknowledging Family; Lead Without Title; Detroit: Catalyst for Change; Chapter 8: Reimagine Your Customer; Accept the Death of One Size Fits All; Adam or Eve?; Forever Young?; From Coast to Coast; An Apple a Day; Choose Your Coffee Table and Your Magazine; Disrupt Distribution; Discover New Routes; Reach Up; Reach Down; Plug into Other Industries; Hold the Postage; Add the Postage; Innovate Now, Before It's Too Late; Detroit: Catalyst for Change; Chapter 9: Transform Your Career; Create Plan Z 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Organizational change. 
650 0 |a Diffusion of innovations. 
650 0 |a New products. 
650 0 |a Strategic planning. 
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650 6 |a Changement organisationnel. 
650 6 |a Innovations  |x Diffusion. 
650 6 |a Planification stratégique. 
650 7 |a Diffusion of innovations  |2 fast 
650 7 |a New products  |2 fast 
650 7 |a Organizational change  |2 fast 
650 7 |a Strategic planning  |2 fast 
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