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Geomarketing : Methods and Strategies in Spatial Marketing.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Wiley,
2013.
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| Collection: | ISTE.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters. |
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| Description matérielle: | 1 online resource (329 pages) |
| ISBN: | 9780470394465 0470394463 |