Survival Math for Marketers.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the too...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Weiglin, Peter C.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 2002.
Subjects:
Marketing > Mathematics.
Marketing > Mathématiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Mathematics
Marketing.
Wiskunde.
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; Preface; Chapter 1
  • Your Credibility; Chapter 2
  • Figures Never Lie, but Liars Figure; Chapter 3
  • Making a (Financial) Statement; Chapter 4
  • Organizations, Measurement, and Standards; Chapter 5
  • An Economics Excursion; Chapter 6
  • Pricing and Profitability; Chapter 7
  • Costs and Profitability; Chapter 8
  • Strategy: Breakeven and Profitability; Chapter 9
  • Cash; Chapter 10
  • Budgets; Chapter 11
  • Just Look at the Sadistics
  • Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author.

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