Readercentric writing for digital media : theory and practice /

The vast majority of Internet management comes at the hands of information technologists, information architects, and content managers. This book is specifically designed to place you, the professional writer, in their midst while giving you skills they lack. This book is designed to give you the vo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hailey, David, 1943- (Author)
Format: Electronic eBook
Language:Inglés
Published: Amityville, New York : Baywood Publishing Company, Inc., [2014]
Series:Baywood's technical communications series.
Subjects:
Online authorship.
Digital media.
Technical writing.
Internet > Art d'écrire.
Médias numériques.
Rédaction technique.
technical writing.
Digital media
Online authorship
Technical writing
Online Access:Texto completo
Table of Contents:
  • Why is it so hard to write and evaluate writing on the Internet?
  • Anything can be a text
  • A tool called genre
  • What does it mean to publish?
  • Theory behind usability studies
  • Proposing a new approach to content evaluation
  • Writing persuasion-centric content
  • Writing quality-centric content
  • Writing user-centric content
  • Professional writer in an agile environment
  • The future-if there be such.

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