The co-creation paradigm /

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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and service...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ramaswamy, Venkatram (Author), Ozcan, Kerimcan, 1971- (Author)
Format: Electronic eBook
Language:Inglés
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]
Subjects:
Customer relations.
Relationship marketing.
Product management.
Business networks.
Marketing relationnel.
Produits commerciaux > Gestion.
Réseaux d'affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business networks
Customer relations
Product management
Relationship marketing
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